These series of awards have driven a large surge in demand for Japanese Whisky and, as a result, a shortage of product. This was followed with several years of a Japanese Whisky winning World’s Best Single Malt Whiskey, something that had been held only by Scotch until 2012. Japanese whisky really took center stage in 2010 when Hibiki 21 years old and Taketsuru 21 years old took the top spots at the World Whiskies Awards for World’s Best Blended Whisky and World’s Best Blended Malt Whiskey respectively. This is because Toki was made for the foreign palate, while they make Suntory Whisky (often referred to as Kakubin, literally translated to square bottle) for the Japanese palate. If you look at the web page for Toki you will notice it is not available in much of Asia. Even further than just making blends, they make their blends for specific regions. And while Suntory has moved in a very different direction with their marketing, like the ad for Suntory Whisky Toki here, they continue to make quality blends to keep quantity available. These wild, spontaneous, and music driven commercials are things of the past. Have you ever watched old Suntory commercials? If not I suggest you start with this one of Sammie Davis Jr. It should also be noted that by clicking the buy link towards the bottom of this review our site receives a small referral payment which helps to support, but not influence, our editorial and other costs.
This in no way, per our editorial policies , influenced the final outcome of this review. Editor’s Note: This whisky was provided to us as a review sample by Beam-Suntory.
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